What’s Working In Content Marketing In 2021

What’s Working In Content Marketing In 2021:

Modern B2B Orgs Turn To ‘Lo-Fi’ Content, Interactivity, Customization & Repurposing To Engage Buyers In An Oversaturated Digital World

Content has always been king, but it took a pandemic to remind us just how essential good digital content is for B2B brands to connect with audiences....

Introduction
Doing More With Less:
Interactive Content Reigns Supreme As Engagement Becomes The Key Marketing KPI
Case study: Automated personalization in the world of ABM
Personalization Must Be At The Heart Of All Content Initiatives
Content Repurposing Enhances SEO Rankings & Provides More Bang For Your Buck
Conclusion: The New Era Of Content Marketing Revolves Around The Customer
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